By Fabiana Bertotti
The first time someone asked me to make videos and post them on YouTube I didn’t know what that meant. Five years ago YouTube was just a place to post virtual video diaries. Anyone could do it. Full of funny cat faces and kids’ jokes, the platform was remodeling the way we watch videos. Since then, the format has changed dramatically.
Because of YouTube, people became more tolerant of amateur errors and didn’t expect professional framing or good sound quality and image stability. Why? Because YouTube is a place dominated by “regular” people, not celebrities. Well—at least at the beginning. Today, more than 10 years since its inception, YouTube is filled with celebrities!
Mine was one of the first Christian YouTube channels in Brazil. At the time, people generally didn’t discuss serious or religious matters via platforms considered informal and fun. But I decided to relate the gospel message in such a way that the YouTube audience would accept it. I made it relevant.
I began discussing topics not usually talked about in churches, but of interest to young people—sex, lifestyle issues, existential crises—but all guided by the Bible. I wanted to show that the Bible has answers to these questions, that it is good to be a Christian, and that you didn’t have to be a “grumpy old person” to follow Christ. It worked!
I currently have 427,000 subscribers. I conduct Weeks of Prayer—live. My last program drew in some 30,000 followers. I give Bible studies, and my husband, a pastor, answers theological questions. I’ve learned that
people want to talk and listen to
others the way they do in “real life.” They long to connect with people who “speak their language” and don’t need to look “perfect” on video. They care more about the witness of my life than the quality of my camera. And even though they watch my videos, they also follow me on other social networks. They listen to what I say because they like how I live; and it is in daily real life that we truly witness for Jesus.
To follow Fabiana on YouTube, go to www.youtube.com/fabibertotti. n